KEEP SMILING

Institutional LMS Site

Tooth care

A Digital Experience Designed for Patients and Professionals

CHALLENGE
The challenge with Keep Smiling was to build a website capable of serving two very different user types: end consumers and dental professionals. Each audience needed access to specific information, distinct functionalities, and a seamless user journey—all within the same platform. The task was to create an intuitive navigation structure where both worlds could coexist without friction.
GOAL
We understood there wasn’t a single audience: children, teens, and adults all have different needs, motivations, and questions. So we designed a clear and segmented experience, with personalized content, real testimonials on the homepage to build trust, and features designed for conversion. We integrated an interactive location-based map to help users easily find nearby doctors, a contact form for inquiries, and a dedicated Academy e-learning section offering downloadable resources. All of this wrapped in a fast, modern site aligned with the brand’s core values.
RESULT
The new Keep Smiling site is a complete platform where information flows intuitively and user-friendliness guides the experience—from the first click to conversion. It’s a comprehensive solution that supports each visitor profile with useful tools, an engaging design, and a digital experience built to grow across Latin America.

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Castro Capital

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