DERMAN

E-commerce Store

pharmaceutical industry

The Redesign of the Derman Website

CHALLENGE
The previous Derman website had an outdated aesthetic and limited usability. The platform lacked a modern design and the necessary functionalities to offer a user experience that felt close and efficient. The navigation was confusing and the product presentation did not highlight their benefits, which meant the site was not up to the brand’s quality. The main challenge was to transform the site into a modern and robust digital platform that not only met aesthetic standards but also facilitated intuitive and fluid access to information and products.
GOAL
The project consisted of a complete redesign of the site, with a focus on a more user-friendly experience (UX) and a modern aesthetic. We led the development of a new visual interface with a clean color palette and a design adaptable to all devices, prioritizing mobile navigation. We implemented intuitive navigation and a segmented information flow, which allows users to find products and solutions more efficiently and directly. In addition, key functionalities were added, such as detailed product descriptions and a design that highlights the benefits of each one, improving user interaction and the possibility of conversion.
RESULT
The new Derman website is a complete platform where design, color, and ease of use guide the experience, from the first click to conversion. It’s a comprehensive solution that supports each visitor’s profile with useful tools, an attractive design, and a digital experience built to grow, solidifying Derman as a modern and accessible brand in the market.

Last project

Castro Capital

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